Every ecommerce platform is different, and every ecommerce mobile app has different users. While having that in mind, we need to develop features appropriate for your audience, while providing them with seamless user experience. To have a user-optimized app here are 5 must-have features in your ecommerce mobile application.
Simple registration process is the first step in the ecommerce mobile application development
The registration is your store front. With that being said, the process should be as easy as it gets. While designing the registration process screens, we start by minimizing the number of questions and forms in order to have fewer tasks for the users. Also, we need to identify what’s essential in the registration process and what information your business really needs, and what information is nice to have.
Push notifications as a friendly reminder of your ecommerce store
The user downloaded the app, successfully went through the registration process but there is no conversion in terms of purchasing. What to do now? Use help from push notifications and send them offers to say welcome and thanks for downloading your app. Encourage users to use and search through your app with offers appropriate for them and give them an exclusive discount when they made the first purchase in your app.
One step between search and purchase – The Wishlist Button
Wishlist keeps users between purchasing and searching for the product they want. In most cases, users are just searching between different products and don’t have immediate intent to make a purchase. Therefore, not to lose an item users liked in the first place, we implement the Wishlist in every ecommerce mobile application. If items are in the wishlist we are just one step further to adding them into the shopping cart.
Easy checkout optimized for mobile ecommerce
Checkout is crucial when it comes to decreasing shopping cart abandonment in ecommerce mobile application . We have lots of customers who do not feel safe while shopping online and it is our duty to provide them a secure checkout process and give them proof their information is safe with us. While developing the checkout process, we need to remove any distractions and ask only for the essential data. Great thing to help out customers in the checkout process is having a status bar where the user can easily follow the steps in checkout progress and also see how many screens are left to be completed. With this and similar design tactics, your mobile ecommerce platform can boost your sales!
Multiple payment options for seamless shopping experience
Another friend of reducing abandoned carts is enabling multiple payment options. Users like to have multiple options when it comes to payment and it also goes in favour of the trust that users have in the ecommerce application and your brand. Follow up the latest trends and enable payment on a trusted payment provider’s website like Google Wallet, PayPall or any mobile banking payment available in your country.
