Doing business online has become almost an imperative since the start of the COVID-19 pandemic. Now, more than ever, your business is relying on your digital assets. And to manage them – you’ll need a set of proper digital products.
There are various different commercial and open-source software platforms and digital products, but which one suits your business best?
When talking about digital products, the first thing that comes to mind may be some web or mobile application. Although these apps may be huge revenue generators for your business, there are some other tools and products you didn’t even know you can use.
And if you’re looking for a reliable solution partner to provide you with high-quality digital products and solutions, we’d be happy to help. We’re development experts for the Pimcore platform and we’d happily offer you our services of Pimcore development and turn your idea into a business project!
Open-source software has available source code for download. This enables skilled software development companies or individuals to inspect, modify and enhance code to suit the needs for your business.
Here are some of the benefits you’ll experience if you decide to go with open-source software:
A great question!
When paying a publisher for a software license, you’re dependent on them for any updates, upgrades, and maintenance. On the other hand, when using open-source software, the community aspect holds a huge value and provides you with continuous support.
In short, even if you hired one company to develop open-source software, you can hire a different one to upgrade or maintain your software.
And does open-source software pay off? It certainly does! According to Statista, projected revenue of open source services is projected to rise to 32.95 billion dollars in 2022. Be sure to consider choosing an open-source software solution, as there are numerous benefits behind each one of them!
Let’s dive into what digital products can help your businesses thrive.
Generally, eCommerce operates on a few different business models, with the most common being:
First, through eCommerce, it’s simple to do business all over the world. In traditional retail, this usually isn’t the option.
Also, setting up an eCommerce store requires much fewer resources than setting up a brick-and-mortar store. Your business is operating online and you usually don’t require a large staff.
Since the start of the COVID-19 pandemic, eCommerce statistics are hitting new heights every few weeks. People who never did online shopping are now professional online discount hunters. It’s time to go digital.
And to find out all about the benefits of eCommerce to both customers and businesses, check out one of our articles covering that exact topic!
Also here are more interesting data about eCommerce:
And just a side note – If you’re thinking about venturing into eCommerce, you’re just on time! Check out our checklist for opening your eCommerce business
Regarding your choice of eCommerce platform, we know it’s hard to choose from a great number of platforms with each of them offering useful features. To make your choice a bit easier, here’s a detailed comparison of Magento eCommerce platform and its alternatives
We’ve found Pimcore to be an extraordinary platform for eCommerce merchants! If this is the first time you’ve encountered Pimcore, check out this article on using Pimcore for eCommerce!
To get exposure online you need to provide your business niche with high-quality content. It gets more complicated when you introduce different devices and platforms. When aiming to grow continuously, increase efficiency, or enhance the customer experience – you’ll benefit from connecting all processes, tools, and data into one single place.
CMS is software that helps you to do exactly that. In general, it enables its users to create, manage, and modify content on a website without needing some specialized technical knowledge.
The most popular content management system today is still WordPress, but if you are looking for a platform that can provide you with strong content personalization and specific behavioral targeting capabilities, we highly recommend Pimcore.
Pimcore’s CMS has a framework for sophisticated marketing automation applications while also being entirely free, making it perfect for enterprises. Editors without any technical skills won’t have any trouble using the platform, all while the platform is recognized as extremely developer-friendly. Find out more on how Pimcore compares to WordPress and its alternatives,
Depending on the content management system it can have built-in templates. This allows content creators to know little to nothing about HTML and still provide high-quality content with images. Allowing your creators to do what they are passionate about: creating, and not focusing on the technicalities!
Scattered content among the organization can lead to content duplication or similarity. By implementing CMS content is consolidated into one centralized repository. This will encourage a collaborative environment in your company. Or in a bit simpler analogy – if you put musicians in a room full of different instruments, it’s highly likely that they will start to jam.
Here’s a quick overview of the benefits of using Pimcore’s CMS:
Pimcore has its own CMS solution integrated, enabling you to have all of the benefits of CMS technology while being completely free. But it gives you more options:
There is a lot to cover for Pimcore CMS! Such topic requires a lot more context and it has a huge potential. Luckily, we already wrote on that subject! Check out one of our latest article and find out everything about the best features of Pimcore CMS.
In the current digital age, the volume of data for businesses is increasing on a yearly basis. The data is proving to be one of the most significant assets for any business, but increased volume of data can make your company’s data management more difficult. Now, how to handle it?
Let’s first take a look at the concept of master data!
Master data refers to the most useful information from your digital assets. It is the consistent and uniform set of identifiers and extended attributes that describes the core entities of the enterprise including customers, prospects, citizens, suppliers, sites, hierarchies, and charts of accounts. This can be across multiple IT systems and possibly beyond the enterprise to partnering businesses.
To manage your master data effectively, you will certainly need master data management (MDM) software.
Master data management tools allow you to secure your data across multiple platforms, making appropriate master data edits while eliminating redundancy, and keeping your data consistent across different departments.
This hugely improves your overall quality and accuracy of the data. Because of this effectiveness and usefulness of your data analysis is also increased which saves you money in the long run.
Currently, one of the most powerful open-source MDM solutions is Pimcore’s MDM software. In short, it enables you to consolidate master data across complex, heterogeneous system landscapes. In other words – manage all aspects of any master record.
Pimcore’s MDM software can be deployed both on-premise and cloud infrastructure. It has both basic and enterprise features. Some of the basic features are:
But when you choose to go with an enterprise-level solution, be sure to expect more features, such as:
Want to know more about MDM and how can it be integrated into your business? Get in touch with us!
Picture this scenario:
You are constantly being bombarded with overwhelming quantities of data and information in your company. You decide to invest in a storage platform (ex. Dropbox) that temporarily fixes your problem. You begin to slowly lose an overview of everything that is being distributed through your company. Before you know it, you have multiple storage platforms with scattered data which slows down your business processes.
The solution for your case can most certainly be the introduction of digital asset management software (DAM) to your business. DAM platform is designed to enrich, archive, version, organize, and distribute digital files.
More advanced implementations allow processes for production and distribution across multiple media and channels, giving you options for scalability and branding.
Pimcore has its own digital asset management solution which is far more than when it first meets the eye. Its digital media repository provides a solid structure for reusing digital assets, optimizing data dispersal and content search processes while offering high performance and scalability. DAM solution proves to be beneficial by:
What features does Pimcore DAM have to accomplish this? Here’s a quick overview of its basic features!
On the other hand, if your business is already operating at a high level, you may want to consider choosing the enterprise-level edition of Pimcore! Here’s a quick overview of features you’ll gain access to when using the enterprise edition!
Are you handling huge amounts of product data?
If so, you have probably found yourself in a situation where managing data starts to become extremely complex. This is the tipping point at which you should consider a product information management (PIM) solution.
Product information management software can dramatically improve the quality and accuracy of your product data. This improvement enables you to boost the quality of your products and provide your customers with a unique product experience.
And regarding the PIM market, a report from MarketsAndMarkets estimates that it’s projected to grow to a staggering amount of USD 16.0 billion by 2025.
What type of data can PIM manage you might ask?
Product Information management software stores 3 main types of information:
This information can prove to be especially useful for eCommerce businesses by keeping track of all your product info and customer data. This will prove to be a valuable asset for your strategic initiatives.
Speaking of strategy, companies are increasingly focusing on the omnichannel business model. This is mainly because a company can make a more significant impact online if it’s present on multiple channels. And by allowing your customers to seamlessly switch between different platforms and still enjoy the same experience, companies are on a sure way to cement their brand into their customers’ daily lives.
With that in mind, Pimcore’s PIM becomes invaluable with its:
Want to know more about PIM and how can it be integrated into your business? Get in touch with us!
With the rise of online businesses and increasing focus on online channels, enterprises are in need of a web-based interface built exclusively for marketers. This interface should be more analytical than CRMs are currently. Also, it should facilitate data collection, profiling, segmentation, and assist in taking actionable steps.
Such platform is necessary for the reason that marketing is continuously expanding and multichannel campaigns, and data integration are becoming an integral part of it.
Your marketing team can use the information to more effectively use your marketing budget. Of course, collecting this data and properly managing it can be a hassle if you don’t have the necessary tools.
Customer data platform (CDP) is a perfect tool for any marketer. In essence, it is a database software used to analyze customer data.
With high-level personalization and targeting engine, and incredible customer data management capabilities, Pimcore’s CDP allows for :
This software solution is primary for marketers, as they can make the most use of this data. So, check out our detailed article on Pimcore’s CDP and how to make smarter marketing campaigns! If you’re new to either Pimcore or CDPs, you’ll find the article extremely useful!
We went over a few different digital products to start or enhance your online business. Throughout the article, we covered different solutions that cover different functions for a variety of departments:
We briefly reviewed each product of the Pimcore platform, but we strongly encourage you to check out our Pimcore blog and our Pimcore knowledge base to find more interesting and useful information on this extraordinary platform!
And if you’re in need of a reliable solution partner, we’d happily help! We’re experts in Pimcore development and currently, we’re one of few Pimcore Gold partners! If you have an idea on starting your new business or improving your current one – let’s talk!
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